02
Nov 08

The Google theorem.

538 notes the disparity between Google searches for McCain and Obama:

There’s been an uptick of interest in Obama, but McCain’s numbers have flatlined. He’s not controlling news cycles and there’s little evidence that voters are taking a second look.

Of course, you could frame this as voters taking a second look at Obama: we don’t know how many of those searches are “Obama god damn america” or “Obama Khalidi”. But generally, if you’re relying on a scenario wherein the electorate substantially reorients itself within the final 96 hours, you’re going to want to see a surge of interest in your candidate.

Obama search volume nearly doubles McCain’s in most of the projected swing states, and none of the McCain camp’s Hail Mary plays have been effective. It sure looks like this one’s over.

Links:
Google trends for Obama and McCain

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